collective unconscious

we're starting a new ad campaign for the product.
great! what's the pitch?
we tell people they want it, and they do.
yeah? that sounds like every other ad.
no, you don't get it. we tell them. they want it.
oh. and how are we gonna swing that?
we appeal to their collective unconscious.
what the hell's that?
that's all the shit that floats around in peoples' brains that they don't know is there and don't need, like gun ownership, pick-up trucks, stuff like that.
it'll never work.
no? look at me.
I'm looking.
this. will. work.
it. will. work. hey! how'd you do that?
you think you're a big, tough, no bullshit guy, but you're just a pussy, like everybody else.
gee, I wish you hadn't said that.
you'll get over it.