"Sparkling Party Recipes," 1950

Front cover of a 24-page promotional published by the American Bottlers of Carbonated Beverages, Washington, D.C.

"Did you know-- that carbonated liquids actually quench thirst more effectively than plain water? Their stimulating action on the digestive tract speeds up their absorption by the body's tissues... When you're really thirsty, have a soft drink!"

(Originally posted to flickr on February 8th, 2011.)