Alan Mays' photos with the keyword: Hon. I. Save-on Gas

This blotter, depicting a boisterous political character named the "Hon. I. Save-on Gas," was part of a Depression-era advertising campaign for Amoco's "Orange American Gas." With the approach of the 1932 U.S. presidentital election pitting Republican incumbent Herbert Hoover against New York Democratic governor Franklin D. Roosevelt., Amoco encouraged motorists to "Vote the Economy Ticket!" and buy its orange gasoline. The gasoline was actually dyed orange so that motorists could identify it by color through the clear glass cylinders that were part of the gas pumps of the time. I'm not sure how Amoco's Economy Ticket fared, but voters ended up choosing Roosevelt over Hoover as president.