Beer for people who don't like beer

I've said it before. There are new beers appearing on the market that are designed for people who don't like beer. Or so I think.

It's not as odd as it sounds. When the buyers of beer all know what kind of beer they like, it is difficult for any brewery to increase its sales, or for new products to get in on the market. So they target the people who don't like beer, and thus aren't buying any. They produce beers that don't taste like beer, call them beer, and hope that the market will respond favourably.

Thus this local product, from a pretty established though small brewery. This brewery does make good beer but they keep changing their recipes and product names. This newish product is apparently a very well-loved beer among the people, mostly younger ones, who don't drink normal beer. It is a cloudy beer, much like youngish homebrew, so it requires being poured into a glass in a single pour. Far worse than that venial sin is the mortal sin of tasting like it was mixed with grapefruit juice. Yechhh.