Alan Mays

Alan Mays club

Posted: 18 Aug 2014


Taken: 18 Aug 2014

2 favorites     2 comments    1 029 visits

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Typography Typography



Keywords

J. M. Nash
Gray
ME
Russian Army Harness Oil Blacking
oils
notices
typefaces
fliers
Russian Army
leaflets
harnesses
broadsides
circulars
blacking
harness oil blacking
Maine
Nash
ephemera
vintage
old
advertising
paper
type
typography
antique
ads
handbills
fonts
advertisements
printed
flyers
carriage tops
brown
Prussian
Russian
Prussian Army
companies
Prussian Army Oil
manufacturers
nineteenth century
Victorian
19th century


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Russian Army Harness Oil Blacking

Russian Army Harness Oil Blacking
"Russian Army Harness Oil Blacking. For harnesses, carriage tops &c. Apply with sponge or cloth and rub thoroughly after application. Manufactured by J. M. Nash, Gray, Me."

I wonder whether J. M. Nash was hoping that the apparent popularity of Prussian Army Harness Oil Blacking would help him sell his similarly named Russian Army Harness Oil Blacking (I suppose you could say that it was an imaginary advertising war fought between the Royal Prussian Army and the Imperial Russian Army). I haven't uncovered much information regarding Nash's Russian Army variety, but nineteenth-century advertisements, like the following newspaper ad from the Meriden Daily Republican (Meridan, Conn.), Oct. 9, 1883, p. 4, touted the Prussian Army brand:

"Prussian Army Harness Oil Blacking keeps the harness from freezing and cracking. Softens without injuring. Oils without gumming. Blackens without cracking. Guaranteed pure and free from all acids. P.A.O. Co., 258 Washington St., Boston, Mass."

The typeface used here for "Oil Blacking" also appears in another handbill. See the lines for "Dry Goods" and "Brennan Store, 36 State St." on Heavy Failure Dry Goods (below).

Heavy Failure Dry Goods

Smiley Derleth, have particularly liked this photo


Comments
 Smiley Derleth
Smiley Derleth club
Really beautiful type here. thanks for sharing.
10 years ago.
Alan Mays club has replied to Smiley Derleth club
Thanks, Smiley! I haven't identified the typefaces in this piece yet, but the "Oil Blacking" typeface shows up in another handbill that I just posted. See the note and link to Heavy Failure Dry Goods that I added above.
10 years ago.

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