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It's Mallory Straw Hat Time!
Printed on the back of this advertising postcard: "Feel the difference in a Mallory straw. We have a wide selection now on hand. Why not drop in soon and select your favorite?"
The month of May used to be the time when men traditionally traded their winter felt hats for summer straw hats. The Mallory Hat Company created this postcard so that dealers could inform customers that it was time for them to purchase a new cool-as-an-iceberg Mallory straw Panama hat for summertime wear.
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For an earlier example of an exaggeratedly large Panama hat used in an advertisement, see the San Francisco 1915 postcard that's featured as part of the Michigan State University Museum's Tall Tale Postcards: Storytelling Through the Mail exhibit.
The month of May used to be the time when men traditionally traded their winter felt hats for summer straw hats. The Mallory Hat Company created this postcard so that dealers could inform customers that it was time for them to purchase a new cool-as-an-iceberg Mallory straw Panama hat for summertime wear.
.
For an earlier example of an exaggeratedly large Panama hat used in an advertisement, see the San Francisco 1915 postcard that's featured as part of the Michigan State University Museum's Tall Tale Postcards: Storytelling Through the Mail exhibit.
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