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Alan Mays

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Posted: 18 Jul 2013

Taken: 18 Jul 2013

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SWINGING SIXTIES SWINGING SIXTIES

Keywords

women •
brochures •
Racine •
typefaces •
July •
Wisconsin •
stereotypes •
ephemera •
1960s •
WI •
descriptions •
Dremel Manufacturing Co. •
polishers •
shoe polishers •
warranties •
guarantees •
Dremel •
pamper •
pampering •
gender •
advertisements •
typography •
type •
advertising •
men •
tags •
old •
vintage •
shoes •
strange •
ads •
fonts •
borders •
folded •
Wisc. •
1965 •
holes •
labels •
bizarre •
illustrations •

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Pamper Your Man!

Pamper Your Man!
"Pamper your man . . . and the whole family, too! Dremel Electric Shoe Polishers."

This is the front panel of a folded product tag that was originally attached to a shoe polisher purchased in 1965 ("7-65" is penciled in on the back). Inside are brief descriptions of the different models--The Aristocrat, The Diplomat, and The Executive--and a service guarantee.

The inside text begins with the statement, "This Dremel Electric Shoe Polisher is a man-pleasing gift the whole family can use--and enjoy."

A "man-pleasing gift"? Yikes!

Smiley Derleth has particularly liked this photo

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