0 favorites     7 comments    457 visits

See also...


Keywords

postcard
winnipeg
manitoba
motor car


Authorizations, license

Visible by: Everyone
All rights reserved

457 visits


WP1984 WPG - (WINNIPEG MOTOR CARS LTD.

WP1984 WPG - (WINNIPEG MOTOR CARS LTD.
POSTCARD

Date: Not evident. Unposted. Likely 1921 - 1923

Publisher / Photographer: Unidentified

Notation: "WINNIPEG MOTOR CARS LTD." is ink-stamped on the reverse side of this card. The sign on the left side of the building is not fully-legible, but I can make out "WINNIPEG MOTOR CAR LIMITED / AUTOMOBILE DEAD STORAGE $4.00"

From my (limited) research, I believe that this company operated in Winnipeg from 1921 - 23. Apparently it imported American Hatfield and Davis automobiles and re-branded them as Winnipeg Motor Cars. The company apparently went bankrupt in 1923.

In 1923, one of the owners moved the company to Saskatoon where the failed business was re-established as the Derby Motor Cars Ltd - importing Davis automobiles and re-branding them as Derby Motor Cars.

The Winnipeg Motor Car Company had a great logo with the slogan; "As Good As The Wheat".

Here is an image of their logo. (Click on it to enlarge.)
WP1984 WPG - LOGO - WINNIPEG MOTOR CARS LTD.

I have yet to determine the location of the building, but I learned that they had an office and "works" on Marion Street in Norwood, "opposite St Marys Road". I'll have to investigate that further.

Latest comments - All (7)
 Canafornian
Canafornian club
I just found an image of the early Rat Portage Lumber Co. in St. Boniface. It looks like they had several buildings on the site. I wonder if thhe Wpg Motor Car Co. was the building was possibly the one on the left side of this image. See second scene down on this image: shsb.mb.ca/en/node/1065
8 years ago. Edited 8 years ago.
 Canafornian
Canafornian club
Well, it appears that, if the Poulin Building did belong to the Rat Portage lumber company, it wasn't the same building used by the Winnipeg Motor Car Company.

I have been in touch with Ken K, the gentleman whom I purchased this postcard from - keeping him updated on the quest to identify the location of this building, After the most recent instalment about the Poulin building, Ken sent me this: "In 1955 I had a dry cleaning route in St Boniface. Dominion Motors had a big storage building near where their shopping centre is now. I am sure the water tower (in the photo image) is on this side of Marion, not Poulin's side?"

With the Dominion Motors connection, I found a document on the History pages of Miles MacDonell alumni website: “History of the City Council of St. Boniface 1920 – 1929” It states: April 1935 - Dominion Motors renews its lease of the old Rat Portage Lumber Company Mill on Marion at $440.00 per year."

Hot on the trail, another period of Google searching uncovered the "nail in the coffin". Buried in the pages of www.theforks.com was the report "“Archeology of Main Street Roadworks: York Avenue to Tache Avenue 1996 – 1998” submitted to Reid Crowther & Partners by Quaternary Consultants Limited, September 1998" This excerpt from the report almost certainly provides the location of the building used by the Manitoba Motor Car Co.:

"Large (45 cm diameter) wooden piles, representing the foundation of a former structure, were encountered immediately east of the intersection with St. Mary's Road. Archival research indicates that there were several structures on the north side of Marion Avenue as of 1919, but only two were immediately adjacent to the road. The Arctic Ice Company had two ice houses north of Marion approximately 300' from the bank of the Red River, the southernmost abutting Marion Avenue. The 1919 St. Boniface Fire Insurance Atlas (Provincial Archives of Manitoba) shows a large (200' x 120') building on the north side of Marion Avenue at the east edge of the St. Mary 's intersection. This structure is identified as the Sash and Door Factory of the Rat Portage Lumber Company. It was approximately 200' east of the ice houses. By 1949 (Provincial Archives of Manitoba), this structure was used for auto storage by Dominion Motors. It was demolished in 1964, probably due to the reconfiguration of Goulet Avenue."
8 years ago. Edited 8 years ago.
 Canafornian
Canafornian club
Whew! LOL
8 years ago.
 wintorbos
wintorbos club
Didn't know that Dominion Shopping Centre was named in reference to Dominion Motors!

Did Ken K. actually write that email not in ALL CAPITAL LETTERS?!?
8 years ago.
 Canafornian
Canafornian club
Ha ha! I edited it. All Caps and about a dozen question marks. ;)
8 years ago.

Sign-in to write a comment.