Turn To Sandwiches & More
Wide and varied lunchtime magic from the 1950s. Make sure your hands are washed, then dig in! :D
07 Feb 2011
Turn To Sandwiches, 1957
I opened this magazine-sized, 20-page promo hoping to see a bread fairy. You know, a peppy, aproned sprite with a magic wand, who'd reward hungry but virtuous mortals by turning various inanimate objects into sandwiches. It didn't happen, sadly.
Franz Bakery, promoted on the back cover, is still with us.
(Originally posted to flickr on February 7th, 2011.)
07 Feb 2011
Turn To Sandwiches (2 & 3), 1957
L. I think that green mass in the tiny still life can't quite decide whether its a head of lettuce with a manicure or a bunch of seriously under-ripe bananas.
R. This promo is almost a novel, so I won't post each and every page. But the Sandwich Principles stirred my heart so strongly! I had to share them with you in their unabridged form.
07 Feb 2011
1 favorite
Turn To Sandwiches (4), 1957
The breads all cluster together like wallflowers at the prom, hoping desperately for the filling of their dreams to come and request just one dance. It's kind of poignant.
(Originally posted to flickr on February 7th, 2011.)
07 Feb 2011
1 favorite
Turn To Sandwiches (5 & 6), 1957
Yeah, I cheated and turned this into a double-page spread, to enhance the cuteness factor.
(Originally posted to flickr on February 7th, 2011.)
06 Feb 2011
1 favorite
Turn To Sandwiches (7), 1957
Let's skip past the pages about breakfast (Applesauce + toast = "Sandwich." Yay.) and about how canned pineapple makes your hot dog a Hawaiian vacation. It's lunchtime.
L. I don't get why they're very specific sometimes regarding what to drink at lunch. But here, they just tell you to have a "beverage." Maybe they hoped for "Turn To Sandwiches II" and wanted to save some innovations for later...?
R. Proletarian Pete's corner has both the most awkward pose and the best sandwich/snack names.
(Originally posted to flickr on February 7th, 2011.)
07 Feb 2011
1 favorite
Turn To Sandwiches (8), 1957
We've now moved beyond cuisine and founded a religion or a school of behavioral analysis built entirely on how many of these badges you can acquire/assemble/eat.
Nice soothing blue background, though.
07 Feb 2011
1 favorite
Turn To Sandwiches (9), 1957
One last look at a few of the fun pictures in this volume. Sorry I couldn't post more, but the year's almost over and it's time to move on.
24 Feb 2013
Beverly Peanut Butter Ad, 1953
I always put on a double strand of pearls before bringing the kids their lunch! Don't you?
From the September issue of Family Circle magazine.
Plumrose Ad, c1960
Olives without Martinis? Nooooo!
Two sections of a fold-out published by Plumrose of (Copenhagen) Denmark.
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