Meat Power!! (& Other Stories)
Your patriotic All-American brown/green/white dinner is nothing without it! (Imagery from the 1940s through the 1970s.) Party on!
"Cook Up A Lamb B-Q", c1960
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Three out of five sections, from a promotional fold-out published by the American Lamb Council, Denver, CO.
The foil outerwear was a sneaky plug for Kaiser Aluminum, which is mentioned in the recipes on the back of each section.
Swift Canned Meat Ad, 1953
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"More than 25 tempting varieties..."
Okay, now I'm scared. From the pages of Family Circle.
Armour Meat Ad, 1943
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Lesson learned: Arrange cold cuts in a nice circle, and everyone will think they're eating steak. From the August issue of American Home magazine.
Swift's Easter Ad, 1942
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Yes, it's certainly lovely. And due to wartime rationing, at least fifty people will be sharing it. From the April issue of American Home magazine.
Armour Treet Ad, 1943
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This doesn't really look so bad for a square meat-product dinner. Out of context, the phrase "Stretches red points" could sound like slang for something really scary, though...
From the August issue of American Home magazine.
Swift Prem Ad, 1942
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Yeah, this sandwich gets 'em plenty confused. Are they supposed to eat it, or wear it pinned to a shoulder like military insignia?
From the March issue of American Home magazine.
Treet Ad, 1960
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I wonder which shoulder yielded the "good shoulder meat." And if this was where the "good" side ended up, what happened to the "bad"?
From the August issue of Woman's Day.
Meat Recipes, 1951/52
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"...for the Family 'Chef.' " Because it's not like you're really a skilled worker or anything, Sweetheart. Coochie-coo! Now be quiet and read along as best you can. The men have wisdom to impart!
Front cover and first page of a 40-page epic published by the National Live Stock and Meat Board, Chicago, Illinois.
Meat Recipes (2), 1951/1952
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I don't know what the green fog is supposed to represent. Existential dread? Valium? Nuclear fallout?
Meat Recipes (3), 1951/1952
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Yeah, the Jellied Smoked Tongue and the Liver Chow Mein do sound mighty good. Too bad I turned vegetarian about six or seven chapters ago.
Armour Canned Meat Ad, 1955
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From the shape of that kid's nose, I gather that he has no sense of smell. Which would explain why he's so easy to cook for.
From the October issue of Western Family.
Armour Star Bacon Leaflet, c1935
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"Make it last, my loved ones. This is all the animal protein you're gonna' be seeing for the rest of the week!"
Front and back of a six-section fold-out published by Armour & Company.
Armour Star Bacon Leaflet (2), c1935
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It's like a big cloud-bedecked bacon pentagram-- er, Star, I mean...
Two sections from inside the leaflet.
Royal Oak Charcoal Ad, 1959
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I'd like my steak done zero-gravity, please!
From the July issue of Sunset magazine.
Prem Canned Meat Ad, 1952
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Did people genuinely get excited at the prospect of Lent being over so they could, uh... "indulge" in this sort of thing again?
From the April issue of Everywoman's magazine.
The Thrifty Cuts of Meat, c1940
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Remember, America: "The needs of the body never take a holiday." So load up on animal proteins constantly!!11
I can't remember which crumbly old cookbook yielded up this gem, but since the text mentions Health For Defense, I'm going with said cookbook having been from the Forties.
Also, you've gotta' love the fancy crown-headband bacon strip around each tantalizing veal-burger.
Prem/Hunt's Canned Foods Ad, 1953
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Cazuela de Conservado Carne del Misterioso! From our friends in "foreign" lands!
I considered posting this yesterday, but I have this thing about not being struck by lightning.
From the May issue of Better Living magazine.
Spam Canned Meat Ad, c1950
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"Hear MUSIC WITH THE HORMEL GIRLS -- Saturday, CBS."
Who else is picturing a row of leggy Spam cans, all high-kicking in perfect formation, while a Spamburger in a sexy sequined gown stands dead center belting out "Give Me the Simple Life"?
[sigh]
I need to go to sleep. :/
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