Cake Party!
You know you want to be there, Baby!
(Images from the 1930s to the 1960s.)
(Images from the 1930s to the 1960s.)
Snowdrift Shortening Leaflet, c1955
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"Snowdrift the No-Cook Icing," sung to the tune of "Rudolph the Red-Nosed Reindeer." And prematurely banned from radio due to the lyrics involving "shiny balls." :/
Still, some nice imagery.
Front and back of a fold-out promo published by Wesson Oil.
Spry Shortening Ad, 1953
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"Pre-creamed homogenized" blah blah blah. The truly important questions are: Why is Mom's handbag made from a shower curtain? And why couldn't Sparky use the phone without taking off his collar and license first?
From the September issue of Family Circle.
"Frostings-- They're The Tops!" 1953
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Fluffy White, Fluffy Chocolate, et al... given that special gravitas when photographed atop a funeral shroud.
From the February issue of Better Living magazine.
Swans Down Cake Flour Ad, 1953
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No way is that giant wedge of cake staying balanced on that server without help from an entire tube of epoxy!
From the February issue of Good Housekeeping magazine.
Betty Crocker Cake Mix Ad, 1953
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Oh, it's that dream again. The one where I've eaten too much processed dessert and my head gets mega-huge. Then my festive dance dress grows a beaver tail and I'm crushed by a malevolent hand dropping meteor-sized eggs. [sigh]
From the February issue of Better Living magazine.
Cinch Cake Mix Ad, 1950
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"Millions Of Laddies (or Ladies) With Heads, But No Bodies."
From the April issue of Sunset magazine.
Duff's Cake Mix Ad, 1950
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Is that a ring of cherries on top? Great. Instead of Black Forest Cake I get Black Plywood Cake.
From the May issue of Family Circle magazine.
Be Mine Cake, 1953
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Well, damn. Do I even have any tweezers in the house?
From the February issue of Family Circle magazine.
Betty Crocker Cake Mix Ad, 1959
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You know you're in trouble when the coupon looks more flavorful than any of the desserts.
From the April issue of Everywoman's Family Circle .
Dromedary Cake Mix Ad, 1948
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"It's George Washington's Mother's Slave's Own Recipe!" :/
From the April issue of Better Homes & Gardens .
Swans Down Promotional Leaflet, c1933
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I've got a copy of this cookbook on my shelf, but none of the gear.
Front and back of a 6-section fold-out.
Sara Lee Dessert Ad, 1960
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Thoroughly modern Marie says, "Let 'em stack cake." ;)
From Sunset magazine, December 1960.
(Originally posted to flickr on February 3rd, 2011.)
Baker's Coconut Cut-Up Cakes, 1956
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The cute shapes help divert you from the fact that sweetened dried coconut tastes like dusty candle shavings.
Front and back cover, plus two pages, of a promotional booklet. Published by General Foods Corporation/Franklin Baker Division, Hoboken, NJ.
(Originally posted to flickr on February 12th, 2011.)
Baker's Coconut Cut-Up Cakes (2), 1956
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I don't buy the transition from the un-frosted heart to the completed version.
Also, that clown auditioned for a supporting role in Picasso's Guernica , but was rejected for scaring the other applicants.
(Originally posted to flickr on February 12th, 2011.)
Baker's Coconut Cut-Up Cakes (3), 1956
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I've never understood why they decided that the square shape would make a better bunny than the round shape.
As for the "Maypole"... Oh, never mind. It could've been much, much worse.
(Originally posted to flickr on February 12th, 2011.)
Baker's Coconut Cut-Up Cakes (4), 1956
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I've never once looked at that June cake and thought Crown. It better suggests a plaster three-reel movie projector left by aliens.
I think that the eaglet evolved into a butterfly in the Sixties or Seventies version of the Baker's booklet, which suited this configuration much better.
(Originally posted to flickr on February 12th, 2011.)
Baker's Coconut Cut-Up Cakes (5), 1956
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The sailboat's cute, but who'd be celebrating the return to school in September? Certainly not the kids. Must be the Moms, since they got no cake back in May.
(Originally posted to flickr on February 12th, 2011.)
Baker's Coconut Cut-Up Cakes (6), 1956
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"...Whether she's a glad witch or a mad witch is up to you!"
Either way, she's not half as scary as that unholy goldendoodle-turkey fusion down below.
(Originally posted to flickr on February 12th, 2011.)
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