amylsacks

amylsacks club

Posted: 16 Jan 2013


Taken: 08 Jan 2013

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1948
retro
coffee
advertising
1940s
beverage
USA
vintage ad


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The Art of Coffee Making (3), 1948

The Art of Coffee Making (3), 1948
"Making a cup of good coffee is really an art, but a simple art in which anyone can become proficient.

The things you should do in making coffee are relatively few... keep the coffee-maker clean; always measure both coffee and water accurately; and time coffee-making carefully since there is a definite relationship between brewing time and water temperature in various methods of brewing. The things you should not do are far greater in number..."


Now we know how millions of fledgling wage workers --or their bosses-- learned to dodge the coffee-making chore. ("But I haven't time to learn the 'should not' list this week, Miss Johnson. Just bring a cup into my office when it's done. One sugar.")

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