Seller-N-Buyer or Buyer-N-Seller?

This storefront business sign seems perplexing to me. Just the name of the business has the potential to insult a future client. How could this be good for business? I imaged this storefront sign in the Tilden Flea Market along US 20 West/NY 22 South in New Lebanon, New York, USA. For this image, I used my manual focus Tamron Adaptall-2 Model 52A SP70-210mm f3.5-4 CF Tele Macro Lens with attached Tamron Adaptall-2 Pentax KA Mount on Pentax K20D Camera, hand held, manually focused, Shake Reduction set to 200mm, ISO 400, f22, 1/250 sec, with available ambient light. This is a full resolution Large JPEG and is Straight Out Of Camera (SOOC) and is without any post-processing, adjusting, editing, cropping, or re-sizing.