Yelloway was a most respected operator of coach services from the north west of England to London, the South West and East Anglia. The company also ran services from Rochdale, Oldham and Rossendale to the Fylde Coast (Blackpool, Fleetwood etc) and to the North Wales coast. Day excursions took the coaches far and wide reaching into southern Scotland; most resorts along Cardigan Bay in central Wales; and as far south as Somerset. Some of the express services were operated in conjunction with other operators and there were many small companies that hired coaches to Yelloway at busy times.