steganography

damn this is clever.
what is, sir?
they've hidden the bomb codes in this neon sign.
how'd they do that? it's just a sign.
that's what makes them smarter than you, son.
oh.
get the steganographer over here, pronto.
who?
call HQ. they'll know. and bring me a deli sandwich. no way I'm working tonight on an empty stomach. bomb codes or no bomb codes.