Time For Ice Cream & More!

I love how Colonial Jack and Jill are levitating above dessert, don't you?

One hell of a boring, lazy dessert, but it's hard not to admire their zeal for cramming a dozen different typefaces into a one-page ad. From the February issue of Good Housekeeping .

From the Eisenhower era of Family Circle. Everything you could ever want in an ad: Multiple styles of illustration! A cute square Pyrex bowl that holds a serving of refined sugar and butterfat the size of Mt. Hood! Plus, check out that "gift box" ice cream carton ("Party Pride"). On the flip-side of this page is a diet formula ad that scolds Mrs. Middle America for not helping Mr. Middle America stay slim. Ah, Madison Avenue, never ever change! (Originally posted to flickr on February 2nd, 2011.)

A promotion put out by the National Dairy Council, Chicago, IL. These drawings are what happens when Forties WPA Cubism meets a postwar daydream of Mom, Flag, and Apple Pie (a la mode). Watch them hang out together for hours, reveling in the wonder of icy cold vanilla-flavored FREEDOM! Also, they talk frequently about a variety of dessert called "New York Ice Cream." I once spent several hours in New York, but I have no idea what that is. Anyway, I hope you enjoy this as much as I did. (Enlarged to show detail. Originally posted to flickr on April 3rd, 2011.)

The tomboyish little girl and Granddad both look they're putting away all the ice cream in the county at one sitting. From the introductory text: "Seldom do you find a food so ambrosial that is so good for you, too. It's fine to include in a reducing diet for it is high in protective values yet is relatively low in calories..."

Seriously, this paean is over twenty pages long. I hope you only had a light supper. :D

Pity poor Mother. Shunted back to the home when the boys returned, she spends this whole narrative working like a dog to get everyone else their delicious dairy treats. Not once do we ever see her sitting down to partake herself.

Please consult your physician to be sure that you're getting enough sugar and butterfat. :D

Hey, remember when we didn't tyrannize even little kids and old people with demands that they go on diets? Yeah, me neither. :/